Jewellery needs to take a page out of the art world’s book
Bygenie is a French Maison that designs and produces high jewellery from its headquarters in 10 Place Vendôme, Paris.
Bygenie brings together classical artists and Place Vendôme artisans to create one-of-kind jewellery for art collectors and private clients.
The company was founded by descendants of Franco-Swiss dynasty of art and gem collectors, with its first Salon Privé opened in Paris in 2000. There are representatives in London and Moscow. Bygenie shows off with limited collections the style of L’Art de La Haute Joaillerie Française.
Bygenie has developed strong patronage of the arts. The collection, ‘Cruise. Bon Voyage’, was launched in partnership with artists, who drew watercolor illustrations inspired by the jewellery.
Bygenie and Ballet Russes
Since 2012 Bygenie has been working on developing a new collection, The Russian Ballet. The collection is inspired by famous Russian Seasons, conceived by the impresario Sergey Diagelev and performed, later named Ballet Russes, in Paris in 1908-1929. Ballets Russes is widely regarded as the most influential ballet company of the 20th century, in part because it promoted ground-breaking artistic collaborations among young choreographers, composers, designers, and dancers.
The Russian Ballet collection was originally curated by Milorad Miskovitch (1928-2013), a choreographer and a Honorary President of UNESCO’s International Dance Council. Miskovitch was a tireless collector of Dyagelev’s archives and has developed the artistic vision for the collection, with each piece named by Diaghilev’s performances: the Firebird, Bolero, Stravinskiy’s The Rite of Spring, Balanchin’s Petrushka and Prometheus, performed by Mitskovitch in 1956 with Ballet de France.
The design is inspired by the style of the fine artists who worked on the Ballet Russes decorations and costumes: Alexandre Benois, Nicholas Roerich, Natalia Goncharova, Mikhail Larionov, Pablo Picasso and Henri Matisse.
In 2012 Joaillerie Maison Bygenie became a member of the French luxury group with plans to host art exhibitions in London in 2016.
Bygenie is a true cultural project which purpose is to seek new talents. Artists, directors, photographers, writers, musicians from the whole world are being united within the framework of creative projects and initiatives, and are aspiring both to fulfil their dream about perfection and to preserve the traditions of L’Art de La Haute Joaillerie Française.